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Our gently rolling hills, orange groves and charming small towns make this a relaxing country getaway...

Highlands County, Sebring, Florida

The Heart of Florida… Sebring & Highlands County. Here in the center of the Sunshine State, you’ll find crystal clear lakes for fishing, boating, skiing and sailing, and more than a dozen golf courses. Our gently rolling hills, orange groves and charming small towns make this a relaxing country getaway – and our central location provides easy access to Florida’s best attractions without the hustle and high prices of the major tourist areas. It’s the best of both worlds – within two hours of most major attractions yet removed enough for that get-away-from-it-all feeling. Come discover Sebring & Highlands County for yourself!

Mission Statement

To promote Sebring & Highlands County as a friendly, attractive and diverse destination for tourism, thus creating a positive economic impact benefiting the entire community.
Adopted November 21, 2013 by the Highlands County Tourist Development Council

Visit Sebring

Visit Sebring serves as a destination marketing organization that works to generate overnight stays, increase tax revenues, stimulate economic growth and strives to constantly enhance the image of Sebring & Highlands County. Visit Sebring is also commonly referred to as the Office of Tourist Development. Some of the functions of the Tourism Office include maintaining the tourism website, maintaining a database of tourism-related businesses, developing and maintaining strong relationships with tourism businesses in the community, lead fulfillment, participation in relevant associations and exhibition at trade shows, travel expos and conferences. Stated simply, the role of the Tourism Office is to promote and support tourism in Sebring & Highlands County.


Lead Marketing Consultant – Casey Wohl Hartt
Tourism Administrative AssistantDana Knight
Can be contacted at:

Highlands County Tourist Development Council (TDC)

The Tourist Development Council oversees the spending of the bed tax dollars, and its members are appointed to four-year terms by the Board of County Commissioners. The nine-member Tourist Development Council is typically made up of one representative from the Board of County Commissioners, two municipal officials, three owners or operators of tourist accommodations, which are subject to the tax and three members of the community who are not subject to the tax but have demonstrated an interest in tourism development. The TDC is also responsible for producing the Tourism Development Plan and revising it as needed.

Council Members

TDC ChairDon Elwell – Highlands County Board of County Commissioners
Municipal OfficialMark Stewart – City Of Sebring
Municipal OfficialTerry Heston – City of Avon Park
Accommodations – _Diane Rydecki – Lake Blue Resort
Tourism InterestTenille Druy-Smith – Sun’n Lake Improvement District
AccommodationsLeila Currence – Marriott Residence Inn
Tourism InterestBill Brantley – Sun N Lake Golf
Tourism InterestJohn Ruggiero – Highlands Lakes Association
Tourism InterestCynthia Garren – South Florida State College


Tourist Development Council
Meetings are held on the last Thursday of every month at the County Commissioner’s Board Room on South Commerce Avenue in Sebring @ 8:15am
Meeting Dates & Locations are Subject to Change

Lakes Projects Committee Meeting
April 12, 2017

Tourist Development Tax

The Tourist Development Tax (TDT) is a 2% tax on all transient accommodations in Highlands County. You may also hear the TDT referred to as the Resort Tax, Bed Tax, Local Option Tourist Tax, Transient Rental Tax, etc. All of these terms refer to the 2% TDT tax.

Your business is responsible for collecting and remitting this tax if you provide sleeping accommodations that are rented for a period of six months or less (some exemptions apply), or if you have rentals longer than six months without a written lease.

Additional Information

For an overview of Tourist Development and the Tourist Development Tax in Highlands County, use the Request-Info section.
Type-in Tourist Development in the “Additional Comments” section and we would be happy to send that information to you.

Event Grants

The TDC offers event grants as they recognize events and meetings as a major contributor to the overall tourism economy. These reimbursable funds are designated to promote Highlands County as a preferred visitor destination and incentivize heads in beds through event hosting. To review the guidelines and application, please see the link below.

Event Grant Guidelines & Application