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Heartland Cultural Alliance (HCA) Gallery of Fine Art and Peter Powell Roberts Museum

Located at Sebring Regional Airport and 310 East Main Street, Avon Park


Vision Statement
To make the Art and Cultural Affairs a part of every citizen’s life and thereby enrich our community.

Educate the Public, Government and Business Communities about the economic and social importance of arts and culture.

Act as a voice for the A&C Community.

Act as an advocate for the interests of the A&C Community.

Function as the representative for the A&C Community.

Promote the Arts and Cultural Organizations of Highlands County.

Act as an agent to re-grant funds from state license plate sales.

Raise funds to support & grow the A&C Community.

Generate grants for re-granting to the A&C Community.

Create opportunities for our members.

Keep members up-to-date on what is happening relative to A&C activities.
Provide networking opportunities.

Showcase the Art & Culture of Highlands County.

Hours of Operation

  • Monday - Sunday: 9:00 AM - 6:00 PM

Destination Features

  • Credit Card Accepted
  • Handicap Accessible