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Heartland Cultural Alliance (HCA) Gallery of Fine Art and Peter Powell Roberts Museum

Located at Sebring Regional Airport and 310 East Main Street, Avon Park

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Vision Statement
To make the Art and Cultural Affairs a part of every citizen’s life and thereby enrich our community.

Educate the Public, Government and Business Communities about the economic and social importance of arts and culture.

Act as a voice for the A&C Community.

Act as an advocate for the interests of the A&C Community.

Function as the representative for the A&C Community.

Promote the Arts and Cultural Organizations of Highlands County.

Act as an agent to re-grant funds from state license plate sales.

Raise funds to support & grow the A&C Community.

Generate grants for re-granting to the A&C Community.

Create opportunities for our members.

Keep members up-to-date on what is happening relative to A&C activities.
Provide networking opportunities.

Showcase the Art & Culture of Highlands County.

Hours of Operation

  • Monday - Sunday: 9:00 AM - 6:00 PM

Destination Features

  • Credit Card Accepted
  • Handicap Accessible