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Highlands County TDC Announces New Marketing Logo & Brand

Thursday, August 25, 2016

Highlands County TDC Announces New Marketing Logo & Brand

SEBRING, Fla. (Aug. 24, 2016) – After months of research and review, the Highlands County Tourism Development Council (TDC) will change its logo and branding to Visit Sebring. The new logo, which also includes Avon Park and Lake Placid, will be fully launched and implemented by October. Although the name has changed, there will be no change to the TDC’s county wide marketing efforts, which includes promotion of all three of the county’s cities.

“For many people, our most notable attraction is the Sebring International Raceway,” said TDC Chair and Highlands County Commissioner Don Elwell. “Although we have much more to offer tourists than just racing, we must put our best foot forward to get them ‘in the door’ and to our website for more information about our destination.”

The logo was approved by the Highlands County Board of County Commissioners on Aug. 16 and includes a checkered flag as a nod to the county’s deep roots in sports car racing.

“This new logo is on trend with other destination marketing organizations (DMOs),” said TDC Marketing Chair Christine Hatfield. “I firmly believe this is the right direction for our tourism marketing efforts and will have the biggest impact on our county from an economic impact perspective by attracting more visitors to Highlands County.”

The Visit Sebring logo will be used in all of the TDC’s advertising – from online and print publications to the new website to marketing materials used to promote the county to meeting planners, special-event organizers, travelers, as well as to the tourism and travel media.

The mission of the TDC is to promote Highlands County as a friendly, attractive and diverse destination for tourism, thus creating a positive economic impact benefiting the entire community. It serves as a destination marketing organization that works to generate overnight stays, increase tax revenues, stimulate economic growth and strives to constantly enhance the image of Highlands County.